The first time in history that COLGATE PALMOLIVE decide to create the image of one their products in the line of glamour and high luxury aesthetics, and they did the selection of Raul HIGUERA lens to shoot it. With a Fashion Mood images COLGATE-PALMOLIVE invites all their consumers to enjoy the last Premium Product LUMINOUS WHITE, this huge launch became the biggest of this category for the last 10 years. The images resulted so special that the World Wide Company  extend the use of the images of HIGUERA first for Hispanic-LatinAmerica Region, later for Brazil also and then for the European market too.

Is a pleasure for us to share with you every step and goal.