“Constantly risking”

Raúl Higuera was in born in 1982 in Santander, Colombia. Before he was 25, he was considered one of the best 100 advertising photographers in the world. He has worked extensively with latin celebrities such as Shakira, Paulina Rubio and Juanes.

Higuera divides his time between studios in Bogota, Paris and New York; traveling between Europe, Asia, North and South America. He shoots everything from fashion editorials for magazines like Latin American Vogue, Ocean Drive, Vanidades, Harper’s Bazaar and other magazines in Europe, Japan and the United States.

His early studies in theater, advertising and business, gave Raul a Professional yet unique eye, which has enabled him to achieve what is called by critics, “a fresh and sassy approach tempered by a hint of surrealism”.

Rayl Higuera’s work also includes work for advertising campaigns for iconic multi-brands like Coca-Cola, Marlboro, Renault, Kia, the Colombian Ministries of Security and Tourism, to album artwork for superstars like Juanes and Paulina Rubio. In 2008, his personal art projects were the subject of a traveling exhibition through Hong Kong, Miami, Paris, New York and Los Angeles.

Raul Higuera was depicted in ‘Photographer in Focus’ on Fashion TV as being versatile and passionate, able to turn any scenario into a work of art; high praise indeed from art directors who commit large budgets to his account.

By: Janet Lehr
From Vered Gallery East Hamptons.